FULCRUM – HOPEWELL RESIDENTIAL

  • Category:
    Corporate, Design & Motion Graphics
  • Client:
    FULCRUM - Hopewell Residential

Announcing to employees the merger of two companies can be a sensitive issue. How do you tell them they’ve done well over the years as two separate competitive entities and going forward they will become one, convince them they are better, stronger and unstoppable as a single team and in order to grow and remain market competitive they need to be one unified company? See how Hopewell Residential and Sable Homes handled their corporate merger announcement with an info graphic video presented at a private employee gathering.

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