This 30 second PSA powerfully sends the message that one person can make all the difference when it comes to saving lives. Kay Yow was an internationally recognized basketball coach who lost her battle with cancer in 2009 after 17 years in remission. The Kay Yow Cancer Fund and Play4Kay are the initiatives to carry on her important work around women’s cancers. ESPN asked Jump Studios to create this motion graphics based announcement for broadcast during the annual Play4Kay basketball week. It aired nationally in the United States and across numerous social media sites.