This Lively whiteboard animation video highlights how companies going through change incorrectly undertake critical transformation programs. Through a hybrid style of illustration, animation and typography, this video takes a straight-forward, critical business message and conveys it in an urgent, but slightly cheeky, manner. Based out of Reading, England, Mentor Europe asked Jump Studios to create a thought provoking piece driven by recognizing the steps that can lead to a poorly executed change management program.